Our Mission, Purpose & Values

Our Mission

Our Purpose

To generate a sustainable financial performance through our cropping system, farms and people.

Our Values

Values guide our people’s decision-making, providing a framework to evaluate and select next steps in working toward our Mission. The Viridis Ag values are:

Accountability

We operate respectfully and take accountability for our actions.

Adaptability

We embrace change so we can do more with less.

Collaborative

We collaborate with our neighbours and the industry to improve agriculture.

Care

We care for our people, land, investors, community.