• To grow better crops for a better future

Our Purpose, Mission & Values

Our Mission

Better crops.  Better future.

Our Purpose

To generate a sustainable financial performance by investing in our diverse cropping system, people and farms.

  • Diverse cropping: We invest across multiple climate zones of Australia and invest in multiple commodities giving us access to numerous domestic and export markets.
  • Technology: We use technology to design, monitor and improve processes. To drive operational performance to grow more with less through precision agriculture to be low cost, high margin producers.
  • Land: We constantly develop our land and production assets through investments in soil improvement.  We are energy and emissions conscious working to drive efficiency in these fields.
  • People and Communities: We create learning and development opportunities for our people. We are a valued member of our communities and are a good neighbour.  We share what we have learned with our industry.

Our Values

Values support the company’s vision, shape the culture and reflect what behaviours a company expects. They are the essence of our identity – the principles, beliefs and philosophy.

Values help the company and employees in the decision-making processes. They provide a framework to evaluate and guide appropriate actions based around achieving our vision. The Viridis Ag values are:


We operate respectfully and take accountability for our actions.


We embrace change so we can do more with less.


We collaborate with our neighbours and the industry to improve agriculture.


We care for our people, land, investors, community.

We grow better crops for a better future!

  • We embrace change so we can do more with less.